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What is a brand’s real worth? Most successful companies have managed to integrate a successful IP portfolio within their operations. This portfolio which could include patents, trademarks, copyrights and industrial design may be divided into different types of intellectual property rights. Trademarks application are known to to be the most popular intellectual property rights as they are inherent within every company in the world. After all, a workman always wants to know that he is the sole originator of his workmanship without letting anyone else take the credit for his work.